随着数字技术的发展和普及，医疗领域正经历着前所未有的变革。数字化和全球化不仅改变了我们对医疗服务 和健康管理的看法，也对卫生经济学提出了全新命题。在元宇宙时代，卫生经济学必须更好地理解和引导医疗资源分配、健康 政策制定和医疗服务供给。本文将探讨元宇宙时代的卫生经济学，包括传统卫生经济学的核心研究领域、元宇宙时代的研究 方向、可能的卫生经济学评估方法及应对挑战的策略，为更好适应元宇宙时代需求和元宇宙医疗产业的高质量发展提供决策支持。

With the development and popularization of digital technologies, the healthcare sector is undergoing unprecedented changes. Digitization and globalization have not only changed our view of healthcare services and health management, but also put forward new propositions for health economics. In the era of metaverse, health economics must better understand and guide the allocation of healthcare resources, the formulation of health policies, and the provision of healthcare services. This paper aims to explore health economics in the era of the metaverse, including the core research areas of traditional health economics, research directions in the era of the metaverse, possible assessment methodology of health economics, and strategies to address the challenges, to provide decision support for better adaptation to the needs of the metauniverse era and the high-quality development of the healthcare industry in the era of the metaverse.